Lloyds graphic design Ltd – promotion

April 22, 2009

Alexander Lloyd’s end of year self promotion. The pack included a mouse-mat which doubled as the lid and a ‘recipe’ book with examples of his work. An added bonus was a chocolate fish and peas and sweetcorn sweets.

This was made by finding a suppler of foil trays and full colour mouse pads. Then the food – chocolate prewrapped fish, and boiled sweets that looked similiar to peas and corn. This was all wrapped in a clear film and sent to cilents.


I think this is brilliant. I especially like the use of taste in this piece, not only is it visually appealing AND exciting to unpack it also has ediable pieces. The ‘product’ is useful and amusing, an effective pastiche to 60’s TV dinner’s.


Soak invitation designed by Iris

April 21, 2009

This is an invitation for a lecture featuring speakers from Sea Design, the cilent is Soak (creative forum in England).

From the book Touch this: “Screenprinted using dark blue thermographic ink over light blue permanent ink on a white rigid PCV Board.” The droplets creating the word soak help the ‘immerse in hot water’ statement at the bottom of the card. When this is done information about the event is revealed. The images below show the process.


I think thermographic ink is a really exciting technique and how it is used here is really effective. The water like colours make the design look somewhat natural, as it is a subtle design. The water droplets form the word soak so well I didn’t notice what they were at first and the transition into Sea is inspired. The simplicity of the design lets the message stand out and action of the the thermographic ink helps connect the viewer to the event.

The best of Berlin exbitions

April 18, 2009

I recently visited the DDR museum and the Jewish museum, the use of interaction within the exhibits really stood out.

The DDR museum

This had a very hands on approach, to start with many items were in draws or cupboards reflecting were they might of been originally stored. There was many things that could be touched (a typical exhibition has do not touch signs everywhere) including a car that you could sit inside.


The museum contains the inside of a replica flat with living-room, kitchen and bathroom, designed in original 70´s style complete with working tv showing footage from the era. Also there was an area with cinema seats playing a vidoe from the late 70’s about housing really emphasizing what great work the DDR were doing, with interviews from the general public and school children who didn’t seem quiet as sure!

Mostly the variety of how information was presented kept the exhibition exciting, however it was quite cramped and small so it was hard to experience some exhibitions.

The Jewish museum


The interaction between the visitor and the space is really interesting as the building and interior is so unusual. After going through the entrance you descend into an underground passageway. This links the Old Building with the Libeskind Building. “The path system made up of three axes symbolizing three realities in the history of German Jews…All three of the underground axes intersect, symbolizing the connection between the three realities of Jewish life in Germany.”

The above photo (although not sharp) looks as if it has been distorted as the sharp angles of the walls against the inclined floor and straight lights creates a uncomfortable feeling. It makes the viewer unsure of where to go, and to increase this one of the paths leads to a dead end.


These are other photo’s I took of the museum, the first being inside The Garden of Exile. “The whole garden is on a 12° gradient and disorientates visitors, giving them a sense of the total instability and lack of orientation experienced by those driven out of Germany.”

The next from the outside “Russian olive grows on top of the pillars symbolizing hope.”

The middle two are of the Sackler Staircase it continues with the disorientated feeling as concrete blocks run at odd angles above the staircase, also at the top the stairs go into the wall.

The last is of a room where you can look at images and listen to story’s of ‘Jewish childhood and youth in Germany, Austria, and Switzerland since 1945’.

Interaction with exhibits include: blowing across a computer screen to reveal text, walking next to a wall with headphones: move and you hear excerpts, typing in you name and the Islamic translation is given and small areas for children to climb into and watch a video clip.


April 17, 2009

There are three main types of hologram:

The first being the most complex involves projecting a realist 3d image of an object or person. These are often featured in science fiction, for example in the Star Wars films Princess Laya. Something slightly closer to an holographic generator creates an optical illusion. This is done by placing an object inside a bowl and it is reflected on the top surface where the mirrors are curved to make it look 3d. The image below shows an example of this:


The next is a 3d holographic sticker, often used as a security device for example on passports. It is used to authicate the documents it appears on as it is very hard to counterfit. http://www.hologramhotstamping.com/why_hologram.htm


The last is a 2d and is used to show movement or change. This technique is often used for entertainment purposes on postcards, celebration cards and sometime for business cards. The image changes as it is tilted to reveal the sequence. Examples of these are shown below:

Berlin postcard



Sagmeister card (Side Show p79)

I really like the interaction you have with these items, as you are in control of the speed of the movement and it’s always rewarding to reveal the sequence. Although these are simplistic and it’s not a particular mind blowing technique it still gives an edge over plain cards. Also I personally like the textured feel of the holographic card and it’s a great thing to show and share.

Exciting covers

March 31, 2009

After looking at old, tatty and generally unexciting books in public library’s is it wonderful to go into big books shops. The claim ‘print is dead’ is mocked with beautiful books that you just want to hold. Unfortunatly these images won’t do the books justice, you have to touch and use them to get the effect but afterall this is the point.


Decoding design – Maggie Macnab 2008

The front cover uses a wheel to align die cut windows of different shapes. This is a really interesting interactive cover, the technique is often used on items for children as a learning device.


British design 2007/08

This cover is effective in its uses of contrasting textures, it has flock (which are many small fiber particles deposited onto a surface). This technique makes the product much more tactile and is often done for its visual apperance. Most commonly flocking is used to create an velour texture which contrasts with the smooth, shiney reflective background of this front cover.


Vintage t-shirts

Flock is used on the text on this book and cotton is used for the label.


50 years of the lego brick

The front cover has spot uv to form the circles on the front cover. The use of actaul lego bricks is similar to free gifts with magazines


The inside of the lego book has pocket pages with die cut holes which allows a peek into whats inside.


This plastic case contains a huge a3+ book on architecture. The size, colour and unusual shape really make it stand out.


Iron Fists: Branding the 20th-Century Totalitarian State – Steven Heller

This cover uses a printed assetate cover with an image containing a Nazi flag underneath it.


The disciples

This book uses gold ink over a tradional hardback textile. Inside it contains photographs of fans from each of the artists featured. The decorative gold is used to illustrate the worship that the fans (“disciples”) have for their idols as it resembles a religious book.

The New York Dolls: Photographs by Bob Gruen

This is much more informal and playful with brash bright pink material. They have been discribed as “over-the-top cross-dressing” and having a “shambling, sloppy, but energetic playing style”. I think this is reflected by the informal, wavey font and the luxurious colours and materials used.

Touch Me exhibition

March 31, 2009

V&A 2005 Touch Me exhibition

“We are bombarded daily by advertising, information and entertainment images. But are we passively looking, rather than really seeing? Touch actively engages us. It is immediate and involving; it creates a physical connection between ourselves, the world around us and each other.

By touching we back up impressions we receive through sight and hearing. In a moment, however, touch can also become overwhelmingly present – an insect bite or blister from a tight shoe can be difficult to ignore.

Part of the way we sense our place in the world is through proprioception, our ability to tell the position and movement of our body. Tests such as the Phantom Hand experiment, show that sending different visual and tactile signals to the body can easily confuse us – we begin to lose our sense of where our body is in space.

Similarly, we can sometimes ‘feel’ strong sensations felt by another person – for example if we see someone fall and scrape their knee.

When we see objects, we expect them to feel a certain way – from the softness of wool to the cool of steel or porcelain. Many designers in the show use familiar objects and materials with a twist.

From Jurgen Bey’s Kokon Double Chair to Gitta Gschwendtner and Fiona Davidson’s Fruit Cushion, the materials used create disconnections between look and feel. It is only by touching that the truth is revealed.” http://www.vam.ac.uk/vastatic/microsites/1376_touch_me/exhibition_skin.html

The double chair is made ‘using the so-called spider’s web technique, desolate furniture is wrapped with synthetic fibres creating a smooth, elastic skin.’ Droog

Touch is immediate and intimate. Unlike vision, touching another person is a two-way process. You feel yourself touching, and that person feels your touch in turn.

Fashion designers often play with these pleasurable sensations, enjoying the smoothness of silk and satin on the skin, or tight lacing in corsetry or footwear.

We reinforce close bonds with hugs and hand holding. At the same time touch is culturally and socially proscribed. Physical contact exists within clearly defined boundaries – from meeting a stranger to using cutlery rather than your fingers.

Jenny Tillotson and Noriko Yasuda explore ideas about healing and comfort through touch in their work. Yoshi Saito’s Hug Chair encloses us in a soft ‘womb’, while Naomi Filmer’s Suck N Smile mouthpieces cover the mouth. Do these pleasures evoke the comfort and security we experienced as infants?

Of all the senses, touch is perhaps the least understood. What makes the touch of a close friend so pleasurable when exactly the same touch delivered by a stranger produces no positive response? Why do things feel different if we shut our eyes or block our ears? Why can’t we tickle ourselves?

Two experiments were conducted one involving the oral size illusion. This is the fact that things in the mouth feel larger than they do when felt by hand.

Another area asks people to distinguish between various vibrational ‘textures’ that might be used to create more communicative products. how great a range of such vibrations might our touch sense be able to detect? And how easy will it be for us to learn what these different vibrations mean?

Touch electronics

March 19, 2009

How touch is used in technogly

Is there anything out there looking at replecating the feel of materials?

Apples Iphone and Ipod – Consentration on multi-touch technology, (being able to have mutiple objects on the screen being able to interact via touch at the same time.). Also movement, you can interact with the applications by tapping, tilting, shaking and turning the divice. The ‘accelerometer’ which detects movement especially shines in games.


Microsoft surface – table top which has multi touch and can interact with other objects eg cameras, mp3 players and inables files within them to be seen and swapped into other devices. Not avaible yet.


Meizu M8 (similiar to ipone but chinese)

Fri 13th – Mon 16th

March 16, 2009

Print techniques


Other techniques

Scratch card

Cut-out card / pop out




Scented varnish. This is a new take on an old technology. We are all familiar with scratch and sniff – but that was rather crude. This system has over 100 stock scents available, plus we offer a custom scent service if needed. http://www.foldersgalore.com/scented.html

Other areas/ideas
Smell – the psychology. Scent of purfume, Air fresheners

Typographic food

Touch – psychology – please do not touch signs (we get into the habit of not interacting/feeling), precarious – “dont you might break it”

Different materials : Fabrics, Metal, Wood, Plastic (maybe look at childrens books to begin with)

Fine Art exhibition (Cildo Meireles)

Unease is also the keynote of Volatile, a sealed chamber with a floor covered by a foot-deep layer of plush talcum powder. A smell of gas permeates the space, which makes the tapering candle emitting a halo of pale light around the corner somewhat disconcerting. When is the entire installation going to blow?


Other Notes

Literature review – how useful is this source?

Websites – http://www.designobserver.com michael bierut





Sun 8th – Thurs 12th

March 12, 2009

Looking at Brand sense

Kelloggs wanted to patent their own crunch, designed sounds in labs

Singapore airlines – focusing on the emotional experience of air travel, 1973 introduced ‘Singapore girl’ the selection citeria for staff are inflexibly stringent (only dark hair, one size ect). Aroma in cabin is as constant as the colour scheme.

Singapore airline girl www.msnbc.msn.com/id/16762907/ “Singapore Girl, Asia’s Barbie, to get a new look?”

Sight is the most seductive sense of all, and has the power to persuade us against all logic. Those who cannot see are blind. Those who cannot hear, deaf. Those who cannot speak, mute. But those who cannot smell or taste are left hanging: they suffer from an absence without a name.

Colgate patented their distinct toothpaste taste, this has not extended to their other products eg floss

Sound, sight and touch – Bang and Olufsen


Touch – Coke Bottle – ‘the bottle design should be so distinctive that if it were broken, the pieces would still be recognisable as part of the whole’.



We need the stimulus of touch to grow and survive. Dr. John Benjamin – two groups of rat, each given food, water and a safe living space. The rats that were stroked and caressed “learned and grew faster”. ‘touch is ultimately the true language of love’

Mon 2nd-Sat 7th

March 7, 2009

How to research

Questions – How and why did X come about? How does X work? What Influence does X have on Y?

What are the main concepts? Issues – What areas of debate are there? Context – genealogy of key thinkers/design examples

Refining research questions by – A) Viewpoint, B) Time period, C) Country/area

Possible examples for essay Brand sense

Gucci – someone obsessed with the brand, had a tattoe of them. Talked about it if it were a family member. Spoke about the colours, feel of fabrics, distict smell. Still not sight and sound

Brands need to creat a following similar to sports and religions. How religions use the senses – Sight -candles/beatiful buildings, Smell – incense, Sound -choir singing, Touch – elaborate costumes, regious books, action of pray ect, Taste – Christian wafers/wine? Christingles sweets.

Japan, India and Thailand – well known history of intergrating five senses

senses more attunded to danger then delight

Look at Child development, also children born with no sight are better then those who loose it.


New car smell (fictional – in a can)

Shops pumping out smells – cocnuts to get people to buy summer clothes, bread to buy bakery items

Popcorn – wouldn’t be the cinema without it

Celebrities bring out purfume – the Beckam brand


Team of Chrysler engineers only roll to create perfect sound of opening and closing a door


Often overrules other senses. Impressionists – studied light changing on objects. Pantone as sight is ‘in the eye of the beholder’. Drink tests : Dr H. A Roth and C. N. Dubose.

Could look at artist installations