Soak invitation designed by Iris

This is an invitation for a lecture featuring speakers from Sea Design, the cilent is Soak (creative forum in England).

From the book Touch this: “Screenprinted using dark blue thermographic ink over light blue permanent ink on a white rigid PCV Board.” The droplets creating the word soak help the ‘immerse in hot water’ statement at the bottom of the card. When this is done information about the event is revealed. The images below show the process.

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I think thermographic ink is a really exciting technique and how it is used here is really effective. The water like colours make the design look somewhat natural, as it is a subtle design. The water droplets form the word soak so well I didn’t notice what they were at first and the transition into Sea is inspired. The simplicity of the design lets the message stand out and action of the the thermographic ink helps connect the viewer to the event.

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3 Responses to “Soak invitation designed by Iris”

  1. laura Says:

    I am desperately trying to figure out how they did this. Anyone???

    • emmagraphics Says:

      I think it works the same way as mugs where something changes colour when you put hot water in it, the heat causes one layer to become invisible and show the other. It might be leuco dye, where molecules can acquire two forms, one of which is colorless. After absorbing a certain amount of light or heat, the crystallic or molecular structure of the pigment reversibly changes in such a way that it absorbs and emits light at a different wavelength than at lower temperatures. I hope this is helpful.

  2. laura Says:

    I figured it out! I made the coolest die cut alligators out of PVC and used the technique so that they go from blue to white and then you can read text for invite. The invite is for the W Hotel Fort Lauderdale opening event. They have a white alligator at the hotel.

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