Archive for April, 2009

Lloyds graphic design Ltd – promotion

April 22, 2009

Alexander Lloyd’s end of year self promotion. The pack included a mouse-mat which doubled as the lid and a ‘recipe’ book with examples of his work. An added bonus was a chocolate fish and peas and sweetcorn sweets.

This was made by finding a suppler of foil trays and full colour mouse pads. Then the food – chocolate prewrapped fish, and boiled sweets that looked similiar to peas and corn. This was all wrapped in a clear film and sent to cilents.


I think this is brilliant. I especially like the use of taste in this piece, not only is it visually appealing AND exciting to unpack it also has ediable pieces. The ‘product’ is useful and amusing, an effective pastiche to 60’s TV dinner’s.


Soak invitation designed by Iris

April 21, 2009

This is an invitation for a lecture featuring speakers from Sea Design, the cilent is Soak (creative forum in England).

From the book Touch this: “Screenprinted using dark blue thermographic ink over light blue permanent ink on a white rigid PCV Board.” The droplets creating the word soak help the ‘immerse in hot water’ statement at the bottom of the card. When this is done information about the event is revealed. The images below show the process.


I think thermographic ink is a really exciting technique and how it is used here is really effective. The water like colours make the design look somewhat natural, as it is a subtle design. The water droplets form the word soak so well I didn’t notice what they were at first and the transition into Sea is inspired. The simplicity of the design lets the message stand out and action of the the thermographic ink helps connect the viewer to the event.

The best of Berlin exbitions

April 18, 2009

I recently visited the DDR museum and the Jewish museum, the use of interaction within the exhibits really stood out.

The DDR museum

This had a very hands on approach, to start with many items were in draws or cupboards reflecting were they might of been originally stored. There was many things that could be touched (a typical exhibition has do not touch signs everywhere) including a car that you could sit inside.


The museum contains the inside of a replica flat with living-room, kitchen and bathroom, designed in original 70´s style complete with working tv showing footage from the era. Also there was an area with cinema seats playing a vidoe from the late 70’s about housing really emphasizing what great work the DDR were doing, with interviews from the general public and school children who didn’t seem quiet as sure!

Mostly the variety of how information was presented kept the exhibition exciting, however it was quite cramped and small so it was hard to experience some exhibitions.

The Jewish museum


The interaction between the visitor and the space is really interesting as the building and interior is so unusual. After going through the entrance you descend into an underground passageway. This links the Old Building with the Libeskind Building. “The path system made up of three axes symbolizing three realities in the history of German Jews…All three of the underground axes intersect, symbolizing the connection between the three realities of Jewish life in Germany.”

The above photo (although not sharp) looks as if it has been distorted as the sharp angles of the walls against the inclined floor and straight lights creates a uncomfortable feeling. It makes the viewer unsure of where to go, and to increase this one of the paths leads to a dead end.


These are other photo’s I took of the museum, the first being inside The Garden of Exile. “The whole garden is on a 12° gradient and disorientates visitors, giving them a sense of the total instability and lack of orientation experienced by those driven out of Germany.”

The next from the outside “Russian olive grows on top of the pillars symbolizing hope.”

The middle two are of the Sackler Staircase it continues with the disorientated feeling as concrete blocks run at odd angles above the staircase, also at the top the stairs go into the wall.

The last is of a room where you can look at images and listen to story’s of ‘Jewish childhood and youth in Germany, Austria, and Switzerland since 1945’.

Interaction with exhibits include: blowing across a computer screen to reveal text, walking next to a wall with headphones: move and you hear excerpts, typing in you name and the Islamic translation is given and small areas for children to climb into and watch a video clip.


April 17, 2009

There are three main types of hologram:

The first being the most complex involves projecting a realist 3d image of an object or person. These are often featured in science fiction, for example in the Star Wars films Princess Laya. Something slightly closer to an holographic generator creates an optical illusion. This is done by placing an object inside a bowl and it is reflected on the top surface where the mirrors are curved to make it look 3d. The image below shows an example of this:


The next is a 3d holographic sticker, often used as a security device for example on passports. It is used to authicate the documents it appears on as it is very hard to counterfit.


The last is a 2d and is used to show movement or change. This technique is often used for entertainment purposes on postcards, celebration cards and sometime for business cards. The image changes as it is tilted to reveal the sequence. Examples of these are shown below:

Berlin postcard



Sagmeister card (Side Show p79)

I really like the interaction you have with these items, as you are in control of the speed of the movement and it’s always rewarding to reveal the sequence. Although these are simplistic and it’s not a particular mind blowing technique it still gives an edge over plain cards. Also I personally like the textured feel of the holographic card and it’s a great thing to show and share.