Earlier thoughts (Between 23th-26th)

March 7, 2009

Whats the definition of tactile work?

How does an image appeal to all the sensesA) could look at sensation book with iron/tongue cover, B) image of a drip or a drummer in action do you hear the sounds in your head? C) Does a word capture sound more then image? – how can that be measured? D) How images make food so appealing – Do images on a menu make you want to eat the food more? Is this something only cheep restaurants/eateries do? E) Does seeing sick/someone being sick make you feel ill?

Smell – why is scratch and sniff only a kids thing?

Type – A) How competitive is book design becoming? How has it changed? B) Are people really reading less? Are they reading more online? What effects are computer screens having on our (designers AND viewers) eyes? C) How many words do we read a day? How many of them are designed badly? – can they be harmful to our eyes or just difficult to read?

Information graphics – A) Manuals – how many people really read them? Are pictures/diagrams more helpful then the text? B) What subtext/bias do information posters/leaflets have? eg airline cards and the people featured

Charity/government campaigns – A) How much money do charities spend on advertising? Is it all funded by donations? Are people aware where there money goes? Is it really ethical for designers to be paid? How much more donations do they get after/during a new campaign? B) Government anti-smoking – how much money has been spent on the most recent campaign? How much money has this saved the NHS? Propaganda – impact of advertising on public health, example to get us to eat more healthy

Now – Our want of change and immediacy in everything, especially less complicated more trivial things unlike politics.

Anti-Advertising – “You can try to ignore the messages, or let their conflicting claims cancel each other out, but the information will stick to the skin of your memory” Adbusters

Graphics that investigates the social consequences of ecomic and industrial decline – contrast between the Thatcher years and today

Movements Modernism “critics despised it as superficial and dishonest” To what extent is all graphic design ‘Superficial and dishonest’? Superficial (work today more concerned with style ect + advertising ect never an honest version of events)


Thursday 26th – Monday 2nd

March 2, 2009

Decided to choose the senses as a topic to research.

How design has evoled using the senses? visual first (same with film), then audio, touch (interaction), what design uses taste or smell?

Visual – everything! brighter, using more colours

Sound – Tv and web graphics, annoying greeting cards

Touch – tactile graphics, paper quailties, books, packaging,

Interaction different types = Product design – interacting with an object, Exhibition design – how you interact with a space, Tricks/gimmicks incourage you to interact with design. Games – intellectual puzzels, computer games (especially the wii and dance mat ect)

Smell – scratch and sniff, supermarket pupping bakery smell

Taste – marks and spencers food ads

Book to look at: Brand sense 658.827L

Introductionary information about the senses

Five senses attribed to Aristotle (185ARI), other senses eg balance, sense of time…

Depictions of five senses – Gerard de lairesses allegory of the five senses 1668. Three wise monkeys (see no evil, speak no evil, hear no evil) Japanise/Chinise folklaw

Sensation, Perception

What inhibits our senses? complete/particual loss, older people – high pitches are lost first, trouble with eye sight. How we read most effectively – light, colour of text/font/size/paper ect.

Smell – considered primal, lack of language for smells, important cunger of memories, often described as ‘neglected sense’ – James Auger SMELL+

Need to find out – how much you use each sense, eg preportion of sight to taste. Sight and sound most as we are classified as civalised, taste the least.

Books = The mat who mistook his wife for a hat and A natural history of the senses

Sight – Hubel and wisels – cat brain – single neutrons only respond to a line at a certain angle

Touch – lips and thumbs most touch sensitive

Millward Brown – brands


Researched into Aristotles thoughts on senses and perception (could look deeper into that)

Looked into the psychology of senses and perception

Need to look in the science of the senses and perception

Illusions – fooling the senses, eg opticial glass/face.

Smell (words most assicated with) – dogs, bad, coffee, baby, flowers, something fishy, books

Irma Boom

Mei Kei Lai

Currently looking into – how to research

Themes to consider for my essay

February 23, 2009

Issues: Type and the ageing population, Conflicts in the world, Green graphics, Obesitity

or looking at another specific audience: example children – maybe educational graphics

Movements: Tactile work, Maxiumism

Areas you might want to specialise in – Type, Web, Advertising, Book design, Packaging, Branding

http://www.magmabooks.com what are people writting about?

http://www.abebooks.com and brandchannel


http://www.designcouncil.org.uk – what can the design council do for you?

Use a quote for a title: “designers are cultural catalysts” Max Bruin

Areas to look into: Small print – how it contrasts to images and sound especially in adverts. Hidden messages